I design and govern analytics, customer data, consent, and personalization systems that teams can build, validate, explain, and keep working across brands, platforms, and changing business needs.
About
I work where business questions, implementation details, and imperfect data meet. I turn that ambiguity into measurement systems teams can build, test, explain, and maintain.
My experience spans analytics strategy, hands-on implementation, consent-aware collection, quality assurance, stakeholder enablement, Adobe and Google measurement, and enterprise delivery — with an emphasis on creating systems and documentation teams can maintain after handoff.
Organizations I've worked with
PROJECTS I'VE LED
Choose an organization to review the situation, architecture decisions, and delivery responsibilities.
Situation
EXPERIENCE
Enterprise measurement, analytics implementation, platform modernization, and data-governance experience across consulting, financial services, telecommunications, retail, automotive, and public-sector organizations.
01 Employer
Razorfish · Publicis Groupe
Architected enterprise measurement modernization across complex digital ecosystems, including governed standards, consent-aware collection, and implementation assurance.
02 Employer
dentsu International
Translated business goals into tracking strategies, implementation requirements, data-layer standards, QA processes, and developer handoff documentation.
03 Contract Engagement
lululemon
Supported ecommerce analytics implementation across international properties with Adobe Analytics, Adobe Launch, JavaScript, structured data layers, tagging QA, and privacy-aware measurement.
04 Consulting Engagement
Perficient
Provided technical leadership across measurement design, Adobe Launch implementation, JavaScript tracking, data-layer specifications, validation, QA, and stakeholder collaboration.
05 Contract Engagement
Scotiabank Digital Factory
Supported analytics rollout, implementation audits, DTM-to-Launch migration, QA, UAT, reporting enablement, and stakeholder education across digital properties.
06 Contract Engagement
TELUS
Consolidated legacy tag-management platforms into governed Adobe Launch delivery with implementation, audit, pixel, and release-validation support.
07 Employer
RBC
Contributed to enterprise application modernization, middleware services, Angular delivery, and integrated data systems.
08 Co-op Experience
Real Estate Council of Ontario
Built web applications and services while establishing measurement foundations through Google Analytics, Google Tag Manager, and reporting support.
CAPABILITIES
Deepest in Adobe and Google measurement architecture, with hands-on delivery across tagging, consent, validation, reporting, migration, and enterprise governance.
Designing scalable measurement foundations that translate business objectives into governed events, KPIs, schemas, variables, and reusable implementation standards.
Building and governing reliable client-side and server-side collection frameworks across complex digital ecosystems.
Creating consent-aware measurement frameworks that respect privacy requirements while preserving dependable analytics and identity signals.
Establishing implementation controls, QA processes, governance standards, and monitoring practices that improve trust in collected data.
Connecting dependable behavioral signals to analysis, audience intelligence, experimentation, and customer-experience platforms.
Bridging business, analytics, product, marketing, privacy, and engineering teams to deliver measurable and maintainable solutions.
Open to the right opportunity across enterprise analytics, customer intelligence, martech architecture, consulting, and advisory work.
